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Building Data-Driven Presentations

By Bill Franks - Author of Winning the Room

Time and Location

Sep-9, 2022 at 9:00am - 3:00pm EDT

The Westin Atlanta Perimeter North

Workshop Summary

Just like athletes continue to practice basic skills throughout their careers, it is also necessary to constantly refresh yourself on how to create and deliver data-driven presentations effectively. By keeping Winning The Room handy as a reference, readers of all experience levels will greatly enhance the effectiveness of their own data-driven presentations.

Workshop content derived from the book Winning The Room (John Wiley & Sons, 2022)

Winning The Room: Creating and Delivering and Effective Data-Driven Presentation


Delivering an effective data-driven presentation to a nontechnical live audience isn’t the same as discussing technical details with peers or delivering a written document. You must be purposeful and diligent if you want to develop a presentation that conveys a compelling story while simultaneously avoiding myriad traps that undercut your credibility and limit your impact.

Based on the new book Winning The Room, this workshop will provide concrete strategies and practical tips to clarify, simplify, and refine data-driven presentations in a way that maximizes comprehensibility without sacrificing accuracy. It will also utilize instructive and memorable visuals that illustrate how you can drive your points home and help your audience understand and retain your message.

The content will be a mix of presentation content and hands-on group breakout sessions. Breakouts will include opportunities to critique and discuss what the good and bad points are related to real example presentations.

By following the advice discussed in this workshop, you’ll get better at creating and delivering data-driven presentations that provide information in a manner enabling it to be received, understood, and embraced by your audience.

Detailed Workshop Overview:


Don’t miss this practical and eye-opening workshop on how to present technical data and analytical results to non-technical audiences in a live setting.



The book Winning The Room focuses on common errors that presenters make when delivering a data-driven presentation to a live audience. Although universities and corporate training programs teach the theory behind how to generate analytics and data, they don’t spend time on how to effectively present that information to others.

Delivering an effective data-driven presentation to a live audience isn’t the same as discussing technical details with peers or compiling a written document, especially when the presentation is for a largely non-technical audience. You must enable your audience to:

  1. Understand what you’ve found

  2. Grasp the implications

  3. Take action


This workshop will cover components of each of the core phases of creating and delivering a successful data-driven presentation covered by the book’s 119 tips and 140 illustrations. A mix of presentation format and group breakout sessions will be included. The specific mix of topics and exercises covered can be customized based on what is most important to each workshop sponsor.


Phases Covered:


  • 1) Planning the Presentation: Reviewing Strategic Fundamentals

    • Doing a great job in later phases of the process won’t make up for having a poor foundational presentation approach and strategy.

  • 2) Planning the Presentation: Designing the Presentation

    • Moviemakers don’t start shooting scenes and then hope to chain them together into a good movie. Rather, they design the story and each scene in detail before any filming takes place. You must follow this model to create and deliver an effective data-driven presentation.

  • 3) Developing the Presentation: Wording and Text

    • You must get your points across clearly and succinctly while using terms and phrasing that your (often non-technical) audience can understand.

  • 4) Developing the Presentation: Numbers and Labels

    • Your goal is to communicate to your audience the larger trends, patterns, and outcomes your work uncovered while using the fewest numbers possible.

  • 5) Developing the Presentation: Charts, Images, and Layouts

    • When creating charts and graphs, it doesn’t take much incremental effort to ensure that your presentation looks great while successfully communicating your core messages to the audience.

  • 6) Delivering the Presentation: Final Presentation Preparation

    • Knowing what you’ll say, anticipating the questions you’ll receive, and validating that your spoken words flow smoothly are critical to success. Your final preparation is the last chance to ensure your messaging is on target and that you will successfully drive home your key points.

  • 7) Delivering the Presentation: Giving the Presentation

    • You must ensure that your delivery is compelling. If you win the trust and confidence of the audience, you can motivate them to embrace your conclusions and act on your recommendations. This, in turn, will make your efforts a resounding success!

Use code BILL15 for 15% all conference ticket prices

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